A well designed and optimized landing page can greatly increase conversions for your various marketing campaigns.
Rather than directing visitors to your general website, direct them to a specifically designed and optimized landing page that guides them in the right direction.
Here are a few short easy to follow steps to optimize your current landing page:
1. Create a goal for your landing page
Landing pages can have different goals associated with them, so before designing or optimizing them, make sure to create a goal for the set landing page. Goal examples can be email list sign-ups, white paper downloads, or even webinar sign-ups.
2. Create a clear Call to Action
Once you’ve created a goal for your landing page, you need to create a clear call to action which supports your goal.
3. Make sure to keep the copy clean
It’s always nice to create a webpage that is creative and fun. But for specific landing pages, it’s important to keep it simple and clean. The copy on your landing page should serve a single purpose and that is to encourage readers to engage with the call to action.
4. Keep your call to action forms short
If your call to action includes a form, make sure it’s short and only asks for the most important information, such as their name and email address. Additional information can be asked at a later stage.
5. Remove navigation
Remove all the unnecessary navigation tags that you’ll find on your normal website. The only clickable links should be your call to action and possibly a link to more information. (It’s a good idea to link your logo to your home page as a source of hidden navigation.)
6. Keep the page fold in mind
It’s important to keep the page fold in mind when creating your landing page. Make sure that your call to action is located near the top of the page or above the page fold. You don’t necessarily want to force readers to scroll to find your call to action.
Putting your call to action right near the top of the page makes things easier for the visitor. (Doing this can also help increase your conversion rate.)
This doesn’t mean that your call to action should only be above the page fold. Make sure to add various call to actions as the visitor scrolls down the page. (This becomes important when you’ve got a long landing page.)
7. Keep the look and feel of the campaign
If your landing page is linked to a campaign (email, PPC, etc) it’s important to make sure the look and feel (fonts, images, and colours) are similar to that of the campaign. You wouldn’t want your visitors to feel ‘lost’ after clicking through to a landing page that doesn’t look anything like the original campaign.
8. Make sure to test on multiple platforms
As visitors might land on your landing page from a laptop, desktop, mobile device, or tablet, it’s important to test your landing page on multiple devices before pushing it live.
Keep the call to action, button size & placement, images and number of form fields in mind when testing.
Are you ready to optimize your landing page?
Landing pages are designed for one purpose and that is to convert.
Follow the above easy steps and let me know how you get on. If you looking for additional guidance, feel free to message me on WhatsApp or via email. 👋
