I have met so many people I didn’t expect to meet through my LinkedIn profile. People who have similar values, who share my passions, and who have the work ethic I want to earn.
In order to provide you with similar opportunities, we have compiled our top LinkedIn profile optimization tips which you can implement today, that may open doors for you to not only reach your next level but to connect and meet others who are doing the same.
Our top LinkedIn profile optimization tips:
1. Use your profile to build your personal brand
Build your personal brand with LinkedIn. Demonstrate what sets you apart, what you are capable of, and what your vision is.
2. Create a custom URL
LinkedIn automatically adds additional numbers to your username URL when you first set up your account. It is recommended that you remove those additional numbers or create a custom URL.
3. Create/Add a Cover Photo that reflects who you are or what you do
One of the first things people see when viewing your profile is your cover photo, so it’s important to use something that showcases who you are or what you do.
4. Your LinkedIn profile picture should be friendly and show some personality
Linkedin is a professional platform, so it’s recommended to add a profile photo that portrays you in a professional light. Ensure that you are well-dressed, smiling, and well-lit. You don’t need a professional photographer to take the photo, but you should consider your surroundings when asking somebody to take it for you.
5. Add specific keywords to your profile
Be sure to add keywords that reflect who you are or what you do to your profile. Subtly mention it in your Headline, Summary, Experience, Skills, and throughout the content you post.
6. Personalize your Headline
You do not have to just put your role in the Headline. Make it reflect who you are as a professional by using either a short sentence or keywords. Make sure that you highlight what you want to be known for within that sentence or words.
7. Showcase your best work in the Featured section
Feature your best work via media, links, articles, or posts within the Featured section. Showcasing and sharing your most relevant work is a great way to demonstrate the skills that you mention in your Headline and throughout your profile.
8. Look into receiving Skill Endorsements and Recommendations
A great way to enhance your professional credibility is to get endorsements and recommendations. Request endorsements and recommendations from people you have worked with or are currently working with.
9. Maintain your activity on LinkedIn
Maintaining your LinkedIn activity is crucial. Share valuable content, comment on posts within your industry, and engage with others to create valuable conversations. By doing this, you will boost your profile’s exposure.
Ready to optimize your profile?
Feel free to message me on Whatsapp or via Email for additional guidance. Let’s connect on LinkedIn! 👋
