4.62 billion people around the world now use social media. That’s more than half the global population. Business owners and entrepreneurs have an incredible opportunity to succeed with social media, but only if they know how to use it to attract and engage audiences.

We’ve done our research and through trial and error, we’ve come to the conclusion that the below 8 points are our top tips to help you market your business on social media in 2022.

1. Showcase your Human Side

Being human on social media is something that should never go out of style. Use it to showcase your brand’s personality and perspective because consumers are viewing your social feeds for more than just your products and services.

2. Share Short Videos

IGTV led brands to believe long social media videos were going to become the norm. Thanks to TikTok, Reels, and YouTube Shorts, short-form videos have made their mark and will remain so for some time to come.

Unless you’re posting long-form videos on YouTube, it’s best to keep your social media video content short and sweet. 

3. Create LIVE Videos

Live video is expected to reach 17 percent of all video internet traffic by the end of 2022. Your social media marketing plan should include these kinds of videos if you and your team haven’t been “going live” yet.

Give your audience a behind-the-scenes look into your business. Build up a more personal relationship with your followers by sharing information or answering questions in a casual setting.

4. Invest in Paid Social Media

Investing in paid social media can help you stand out from your competitors and increase conversions.

By using paid ads, you can reach people who are more likely to buy your products and services. Facebook and Instagram are reasonably priced, with plenty of options to accommodate even the smallest of budgets.

5. Embrace Social Commerce

Despite the fact that social commerce is nothing new, it will dominate social media in the new year. People want to have experiences where they already spend time, so more brands will test shoppable features on various platforms and embrace social selling techniques such as interactive tours, self-guided assessments, or instantaneous demonstrations.

6. Look into Nano and Micro-Influencers

What are Nano and Micro-Influencers?

Influencers who have less than 10,000 followers but more than 1,000 followers are considered Nano and influencers who have more than 10,000 followers but less than 100,000 followers are considered Micro.

Brands often assume that, in order to invest in influencer marketing, they must team up with influencers who have hundreds of thousands or even millions of followers. That’s not true.

Nano and Micro-Influencers often have a deeper connection with their audiences, which can lead to better conversions and more growth for your brand.

7. Take Advantage of Evolving Tech

Many social media platforms provide tools that can help make your job easier. You just need to learn about them first.

In the case of e-commerce, Instagram has made all sponsored posts shoppable in the app, meaning a user can simply click on a tagged photo and purchase the item.

The monetized feature Super Follows, which lets users charge their followers for exclusive content, was announced by Twitter a few months ago. The platform also offers Spaces, for hosting audio-only conversations. Additionally, LinkedIn facilitates live video streaming.

There’s a tool out there for everyone, whether you’re an e-commerce business or a fitness instructor. It’s just a matter of becoming familiar with the resources.

8. Adopt a Social Listening Approach

The goal with social listening is to stay on top of what your audience is saying about your products and your brand.

Rather than simply tracking and responding to posts and comments about your products and your brand, social listening involves drawing insights and using them to fine-tune your strategy.

Make social listening a priority and you’ll be able to figure out what your customers like and what they want to see more of. In addition, you’ll know what kinds of products and content don’t resonate with them, which will prevent you from wasting time and resources creating it.

Conclusion

Enhance your current social media marketing efforts by including one or two of these points into your overall strategy!

Looking for someone to bounce ideas off? Feel free to connect with me on LinkedIn or message me on either Whatsapp or via Email. 👋