What is Digital Marketing?
Simply put, Digital Marketing is a component of marketing that uses the internet and online-based digital technologies to promote a product or service.
These digital technologies include:
- Company websites
- Mobile apps
- Social Media channels
- Search Engines (Google, Bing, etc)
- Paid Online Advertising (Google PPC)
- Email and automation
Digital Marketing is the difference between finding your company on page 1 of Google and being non-existent on page 4. Given the big drive to moving all things digital, it’s important to understand the power of Digital Marketing and to utilize it to its full capability.
So what makes it so powerful?
It’s all about the numbers. Digital Marketing campaigns allow you to track your customer’s digital activities in real-time, monitor them, and create strategies that can be tested and measured to achieve the best possible results.
There are many benefits, but to name a few:
- It’s highly cost-effective
- It’ll help increase conversion ratios
- You can market to your customers while they’re on the move via mobile device
- It will Increase brand reputation and trust
- It can build authority within your specific industry
- You’re able to create a close-knit community with your current and prospective customers
Marketing is all about connecting with your audience in the right place at the right time and what better way to do that than with Digital Marketing. Meet your customers online where they already spend a vast majority of their time. As time goes on, digital platforms are increasingly becoming part of everyday life. By incorporating digital technology-focused strategies, your marketing efforts will achieve better timely results.
If you haven’t started your marketing strategy just yet or if you’re looking for new strategy ideas, head on over to my Instagram page for some inspiration – @Millennial_Marketer_, or get in contact with me. 👋
