Digital marketing has become a critical element of the marketing mix for both B2C and B2B companies. To make the most of your digital marketing efforts you need to make sure you’re using top digital marketing tools.
Here is a list of our top digital marketing tools:
1. HubSpot
HubSpot is a powerful one-stop CRM system. As an added bonus the application comes with HubSpot Academy, which can help you learn a great deal about digital marketing. They offer various tools and integrations to increase leads, accelerate sales and streamline your customer experience.
2. Google Analytics
If you’re in digital marketing, Google Analytics should be your best friend! At first, it might seem a bit advanced or overwhelming but it’s not. There is a great Individual Qualification course available on Google Skillshop that will help you to learn everything you need to know to make the most of the platform.
3. Google Ads
If you’re looking to advertise on Google, Google Ads is known as the most popular method. It provides you with the opportunity to land on page one of Google without the use of SEO. (A great way to use Google Ads is in conjunction with your SEO efforts.)
4. Yoast
Are you big on SEO? Yoast is a great and easy-to-use program that will help guide you to optimize your website content in such a way that will boost traffic organically. (Yoast works great with WordPress.)
5. Hootsuite
Do you find yourself spending a lot of time posting social media content on every individual platform? Hootsuite is a powerful social media management tool that allows you to draft and schedule multiple posts with keywords and tags all from one platform.
6. Canva
Alongside Hootsuite, Canva is an easy-to-use graphic design app that allows you to create high-quality social media content. Whether you creating image or video content, Canva can do it all.
With its easy-to-use interface, you can design and create striking images within minutes, all specifically sized for your chosen social media platform.
7. Google My Business
With a Google My Business account, you get more than just a business listing. Your free business profile lets you easily connect with your customers across Google Search and Maps by posting photos and offers to your profile to show what makes your business unique.
8. MailChimp
If you’re big into email marketing, MailChimp is a great web-based email marketing software that enables small to medium businesses to do big things. MailChimp allows you to put your people at the heart of your marketing with tools that help you get to know your audience by providing data and insight all in one place.
9. WordPress
WordPress is known as the world’s most popular website builder. 40% of the web is built on WordPress.
With the simple design interface, you can create any kind of website with little to no code.
As an added bonus, WordPress has got thousands of easy‑to‑install add‑ons which means you’ll never outgrow your website design capabilities. Whether you want to collect leads, create contact forms, or create subscriptions, it’s all there for you to utilize.
Are you ready to give these tools a go?
There are loads of digital tools out there, but not all of them will benefit you in the same way as it benefits others. Try out the above tools, see if they work for you. If not, search for similar tools and give them a go.
These top digital marketing tools are here to empower your digital marketing. If you’re not sure where to start, feel free to contact me for guidance. 👋
