Duncan Hoole - Profile Photo
Founder & Customer Experience Director
Experience 9+ Years

The Journey

My name is Duncan Hoole, and I’m a Digital Marketer and Web Developer based in Cape Town, South Africa. I’ve always had a passion for the creative and digital world, constantly looking for new and better ways to help businesses succeed.

My entrepreneurial journey began in 2014 when I launched my freelance photography and graphic design business, which I managed for five years. In 2016, after completing my studies in Graphic Design and Photography, I discovered my passion for Digital Marketing – a path that ultimately shaped my career.

Over the years, I’ve grown from a freelancer into building Duncan Hoole Digital (DHD), a fractional agency dedicated to supporting eCommerce brands. Along the way, I’ve built strong networks and developed The Agency Program, which allows us to bring together top talent to deliver the best possible solutions for our clients.

Today, DHD is positioned to offer tailored, human-connection-driven digital solutions to eCommerce brands in and around South Africa. My focus is on nurturing client relationships and leading overall strategy, while our team within the Agency Program ensures every project is executed to the highest standard.

At my core, I’m passionate about the human connections within our digital world, and that passion drives me to help brands grow, connect, and succeed.

At the end of the day, “people buy from people”.

DHD - HubSpot Growth Driven Design Certified
DHD - HubSpot Digital Advertising Certified
DHD - HubSpot SEO Certified
DHD - HubSpot SEO II Certified
About Duncan - DHD Website

The Timeline

2014
Launched freelance photography and graphic design business.
2016
Finished studies and got stuck into digital marketing and web development.
2021
Started DHD and launched The Agency Program.
2025
As of this year, we've built out our fractional team with over 10+ creative partners, built relationships with over 25+ client partners and worked on 50+ projects together.
Why Choose Us

Achieve Top Rankings with Cutting-Edge SEO Services!

We achieve this by scaling impactful businesses. Our focus is on promoting 

All About

The Agency Program

The Agency Program is designed to position DHD as a fractional digital partner for eCommerce brands. It’s more than just a community, it’s a network of carefully developed and curated talent. Through the program, we nurture young creatives, refine their skills, and connect them with real opportunities to deliver meaningful work.

This approach allows us to give clients access to top-tier specialists on demand, ensuring the best execution across web development, paid media, and creative solutions, while maintaining the human connection and strategic oversight that sets DHD apart.

Interested in joining?

If you’re a passionate digital creator and committed to furthering your career with other like-minded individuals, then we’d love to hear from you!

Join the community as a:

Graphic Designer
Photographer
Videographer
UI/UX Designer
Web Developer
SEO & AI Search Specialist
Paid Media Specialist
Brand Strategist
Helped 4k of businesses achieve top rankings
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Feel free to book some time in my diary for a quick chat!
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